The Gap Nobody Wanted to Fill
Seth Wehunt has been around rubber flooring and horse operations long enough to know what frustrates people. Not the products. The products are fine. What frustrates horse owners, gym operators, and facility managers is the last mile: you order mats, they show up on a pallet at the gate, and then they sit there. Because the company that sold them to you doesn't install them. And the company that installs them wants three times the price for product you could have bought yourself.
That split between delivery and installation is real, and it costs people time and money every single day across Texas. Seth watched it play out job after job. He also noticed something else: the pricing on rubber flooring and horse stall mats was all over the place, driven by distributor layers stacked between the manufacturer and the end customer. Cut those out, and the product gets meaningfully cheaper.
In 2026, he founded WB Rubber in Montgomery, TX to do both at once: sell direct from the manufacturer, and stay on-site to install everything.
Why Montgomery, TX
Montgomery County is horse country. Farms, barns, equestrian properties, and smaller ranches are everywhere. Seth grew up familiar with that world. It made sense to build a business that served it first before expanding outward. And the demand was already there. Horse stall mats are one of those products people need in volume but rarely find locally at a reasonable price with someone willing to put them in place.
WB Rubber's current installation process started with horse stalls. That's where Seth sharpened the workflow: show up on time, bring the right product, cut what needs to be cut, lay everything flat and tight, and leave the place cleaner than he found it. Straightforward. No drama.
Expanding Without Losing What Works
From horse stalls, the business moved into gym rubber flooring. The physics are different, the installation requirements are different, but the customer complaint is the same: suppliers ship product, nobody installs it. Seth added gym rubber flooring installation, then expanded into artificial turf, then started offering custom logo rubber flooring for gyms and commercial facilities that want their brand on the floor.
That last one gets attention. Custom logo flooring using ProXL material is not something most Texas installers offer. Seth does, and it's become a meaningful part of the business for commercial clients who want a finished, professional look.
The product lines today cover horse stall mats (4x6, 3/4-inch, 100 lbs each, direct from manufacturer), the Reaction Series and Stamina Series gym rubber flooring, and SportTurf artificial turf in widths up to 15 feet and custom lengths. WB Rubber's pricing across every product reflects a direct manufacturer relationship. No middleman markup.
The Texas Commitment
Most rubber flooring suppliers in Texas operate within 30 to 40 miles of their warehouse, if they even leave the dock at all. WB Rubber'sservice area covers Texas. That covers Houston, The Woodlands, Austin, San Antonio, Dallas, Fort Worth, Waco, College Station, Beaumont, and Tyler, plus dozens of smaller cities and rural areas scattered across East Texas and the Hill Country.
It's a big commitment. Seth made it deliberately. There are farms and horse operations spread across Texas that have the same problem Montgomery customers had: they can find product, but nobody will come out and install it. WB Rubber does.
Honestly, the service area is one of the things that distinguishes WB Rubber most from the competition. Calling a company that lists "installation available" and finding out they stop at the county line is a frustration Seth has heard about constantly. He built the route capacity to avoid being that company.
What WB Rubber Is Today
WB Rubber is a young company. Founded in 2026, operating out of Montgomery, TX, growing fast. Seth is the WB Rubber owner and the person you'll talk to when you call. The model is simple: buy direct, price honestly, install professionally, and cover a bigger territory than anyone else is willing to.
The lowest prices in Texas claim is backed up. WB Rubber buys from the manufacturer and passes the savings to the customer. If you find the same product cheaper from a Texas supplier, Seth will match it. He's comfortable making that offer because he already knows the pricing is the lowest around.
The business serves farms, horse barns, commercial gyms, home gyms, garages, trailers, shops, warehouses, and sports facilities. If the floor needs rubber or turf and you're across Texas of Montgomery, call WB Rubber first.